If you’ve been to The Peached Tortilla, you know Eric Silverstein isn’t running a typical restaurant. Everything is thoughtfully done. So when he decided it was time for new merch, he knew a logo on a tee alone was never going to cut it.
“It needed to feel like merchandise you would want to buy on its own,” Eric told us. “Meaning, if you walked into a clothing store, you would see this t-shirt and want to purchase it.”
Eric was concerned that the brand’s merch had gone stale, and he knew that it could do much more work for Peached. So in late 2025, he reached out to Kong and asked for help.
BRINGING IN WHOBODY CREATIVE
After understanding the goal the he was trying to accomplish, we connected Eric with Justin Frey of Whobody Creative. Whobody has long been one of our trusted partners, and the fit with Eric was immediate. Justin was already familiar with Peached, and his apparel design for Merit Coffee had long caught Eric’s eye. “His aesthetic was a direct match with the direction I wanted to move the brand,” Eric said. “It immediately clicked.”
That trust created space for real storytelling in the design process. Eric was born in Tokyo and built The Peached Tortilla in Austin. Justin let that biography inform every design decision. A tiger holding the peach stalk, subtexts like“Born in Tokyo, Raised in Texas” – Motifs that pull right from Peached and Eric’s Story.
“One of my favorite details was asking Eric’s dad to write ‘Get Peached’ in Japanese.” said Justin “I vectorized his exact handwriting and built it into the design. Most people will never know, and that’s part of what I love about it. Those quiet layers honor Eric’s story. That’s the kind of detail that makes the work feel timeless instead of loud.”
MORE THAN MERCH
According to Eric, “This project breathed new life into the look and feel of Peached.” In fact, the designs from this project are now being woven throughout Peached’s brand: menus, website, newsletters and other promotional items.
Initially, the merch was the end goal but in the process it became a creative catalyst that supports a beloved local brand that continues to mature and offer more to their loyal customers.
